ABOUT US

 

Introducing LOTTA WORLDWIDE, a revolutionary clothing brand born in the streets of San Francisco. Inspired by the struggles of individuals and communities facing racism, violence, poverty, and more, LOTTA is more than just a clothing brand, it's a powerful movement.

With its roots in the Italian word for struggle, LOTTA embraces the idea that our struggles shape us into stronger, more motivated individuals. The brand tells the stories of those struggles through creative and meaningful designs, encouraging wearers to embrace their past and use it as fuel for their future.

For LOTTA, the struggle is not something to be feared but rather, it's something to be leveraged as a source of inspiration for positive social change in ourselves and in our communities. So join the movement, wear your past on your shirt and let it be a reminder of the strength and resilience that comes from overcoming struggle.