About Us



Italian for the word fight.

Lotta Worldwide

A lifestyle /streetwear clothing brand born in the San Francisco streets and refined in the heart of the Bay Area. We are an urban community of self-made entrepreneurs, hip-hop heads, skaters, artists, punks, and misfits. Lotta speaks to those who dream and all of those who fight to keep their hopes up while living through the struggle all over the world.

But nobody deserves to struggle alone.

At Lotta WorldWide, we believe in the importance of the community… we’re always adding more friends to the Lotta family each day. Supporting our brand means that you support those who may not look like you or may not believe the same things but we respect them either way.

This is Us.

Welcome to Lotta World Wide.


The significance of LOGO:

This logo represents a world that is coming together and helping each other to rise up as a unit.  One meaning is about community, and the other is the negative side of people who don’t want to see you win.

The hand reaching out in the logo represents the struggle, reaching the top is the achiever's dream. The other hands are the haters who are trying to drag the dreamer's hand down and make success impossible. Those are the people who never want to see you win. 

In this world, everyone is working hard every day to pursue their dreams of doing anything possible to make it happen for themselves.

LOTTA WORLDWIDE is all about spreading awareness of the "STRUGGLE" making sure that we are helping each other rise out to success.