ABOUT US

LOTTA WORLDWIDE is more than a clothing brand—it’s a movement rooted in resilience, ambition, and the drive to rise above. Born in the streets of San Francisco, LOTTA was founded by a young entrepreneur at just 16 years old, searching for a way to make money and create something meaningful during high school.

The name LOTTA comes from the Italian word for struggle—a symbol of the challenges we face and the strength we build through them. Every piece we design tells a story of perseverance, growth, and unapologetic self-expression. It’s about embracing your past and using it as fuel to push forward, no matter the odds.

At LOTTA, we believe struggle shapes character. It sharpens your mindset and inspires change—not just in yourself, but in your community. So wear your journey with pride. Join the movement. This is LOTTA WORLDWIDE.